Job Description

We’re looking for a dynamic and driven Social Media Department Lead to join our team. This role blends high-level strategy with hands-on execution and leadership. You’ll be responsible for managing our entire social media team, developing platform-specific social media plans for law firms across the country, producing and/or overseeing creative deliverables, and constantly evaluating and refining staff and social media performance based on data.

This isn’t a pure management role — we want someone who’s just as comfortable in the trenches writing a caption or tweaking a Reel as they are mapping out a 90-day engagement strategy. You’ll lead our social media team, serve as the point of contact for internal staff and our clients, and act as our in-house expert on platform trends and content best practices. If you thrive on building smart strategies, crafting compelling content, and tracking performance to constantly improve — you’ll feel right at home here.

Key Responsibilities

Strategy & Execution

• Develop and lead multi-platform social media strategies tailored to each client’s practice areas, brand voice, geographic target market, and growth goals
• Conduct social audits and competitive research to identify opportunities and set clear benchmarks
• Tailor content and posting strategies for each platform — including LinkedIn, Instagram, Facebook, X/Twitter, YouTube, and Google Business Profile, with the potential to expand into other platforms on a client-by-client basis
• Develop content formats that perform best on each channel
• Monitor trends, algorithm updates, and engagement norms unique to each platform, adjusting content types, cadence, and format accordingly
• Develop and manage social media paid advertising campaigns within the budgets set for each client, experimenting with audiences, copy, and creative to identify high-performing strategies
• Track and analyze the performance of paid and organic content by channel, using KPIs to optimize future efforts and to determine best practices

Content Creation

• Write, edit, and schedule social media content — including captions, curated articles, graphics, videos, and more
• Maintain a consistent publishing cadence across platforms
• Design visual content and/or collaborate with social media team to produce high-quality assets
• Lead the integration of video storytelling into social media campaigns by identifying key topics and / or trends that can be enhanced through short-form video content

Team Leadership

• Lead, manage, and mentor our team of social media coordinators and managers, taking full ownership of their work product, deadlines, and overall performance
• Ensure the team consistently delivers high-quality, on-brand content that aligns with client goals and agency standards
• Provide clear creative direction, feedback, and coaching to support the social media team
• Train team members on emerging tools, trends, and performance standards
• Work cross-functionally with other departments to integrate social campaigns with broader marketing efforts and ensure each law firm’s messaging remains consistent

Client Communication

• Serve as the lead point of contact with our clients for social media-related questions, needs, and approvals
• Ensure all client-provided content is reviewed, formatted, and posted in a timely manner
• Manage the client approval process for all scheduled content, ensuring timelines are met and revisions are handled efficiently

Analytics & Optimization

• Monitor KPIs and adjust strategies based on performance
• Prepare quarterly analytics reports with insights and recommendations for each client
• Track and analyze the performance of existing paid social media campaigns
• Stay current with platform algorithm changes and legal marketing trends

Must‑Have Experience 

• 5+ years of proven experience in B2B social media, preferably for corporate brands, professional services firms, or law firms
• Prior team management and/or mentorship experience that involved actively working with and instructing others on social media
• Strong expertise with key platforms: LinkedIn, Instagram, Facebook, and X
• Excellent writing, editing, and content creation skills
• Social media video creation, editing, and production experience
• Data‑driven mindset: know how to translate metrics into action
• Position is remote, but candidates must be based in Houston, TX

About Us

Stacey E. Burke, P.C. is an established legal marketing agency that provides social media marketing, website design and development, SEO, and a variety of other marketing services to small and mid sized law firms across the country. We love what we do, and we’re good at it.

Our agency was built with work/life balance at its core. We believe that doing great work shouldn’t come at the cost of burnout. Our culture is casual, collaborative, and deeply respectful of everyone’s time. We genuinely enjoy working together. And we’re selective about the clients we take on — we only work with law firms who value our expertise and respect our team’s time and talent.

Compensation & Benefits

• Competitive base salary (commensurate with experience)
• Medical, dental, and vision coverage
• 401(k) with employer match
• Generous PTO and company holidays

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